By Harold Naylor, Jr., Director of Institutional Advancement The Christian Academy
Critical thinking, character education, safety and security, uncovering God-given talents and passions, and developing a Christian view of the world. These are some of the reasons Christian parents invest large sums of money for tuition in a local Christian school.
However, most (90% by some estimates) evangelical parents put their children in the local public school. They (fondly) remember their own school days and declare, "I went to public school and I turned OK." These parents, and the ones that desire for their children to be "salt and light" in the local school are the reason for the launching of www.DiscoverChristianSchools.com , a communications initiative to speak directly to parents about the total education of their children.
The initiative produces weekly radio spots, Christian Education Commentary, that are carried on 117 stations across the US. The web site has had over 300,000 unique visitors and still gets 4,000 hits per day. A Google search on "Christian schools" puts the site in the #2 position.
WORLD magazine's founder, Joel Belz, recently described www.DiscoverChristianSchools.com
...a notable effort to help parents discover the good things happening on the school front.
Schools need to band together to get the word out that the local Christian school is the best partner a parent can find for the training of their child. This communications effort also helps schools crystallize and amplify their message as they seek to put critical information on their on web site and into the hands of prospective parents.
Schools can join the effort at no cost, but the campaign is maintained by gifts. If you would like more information on how to bless children, parents, and schools, please call National Director John Fedele (toll free) 866-576-4546 or email at jfedele@DiscoverChristianSchools.com.
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